With the upcoming launch of the new The Batman film, Walmart needed to highlight the breadth of its Batman arsenal for families everywhere—a way to call all Batfans to Suit Up Together.

 

(...and do it on a small budget)

 

So we created the ultimate Batkit—a Bat signal box filled with all sorts of Batman products fans could find at Walmart and sent them out to a select few influencers.

 

Oh and yes, the box had a fully-functioning Bat signal that actually lit up.

Bat-geek-mode: ON.

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Reach: 98% positive sentiment, 47M impressions

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CD: Quiana Lee, Cesar Vallejo

AD: Hanna Choi

CW: Julius Im

Agency: Momentum Worldwide