SONGS TO BE DELETED

HINGE

AD: Hanna Choi, Xavi Ocaña, Catarina Barcala

It’s hard to find new love when we're still hung up on one's ex. Spotify and Hinge get together to help single people forget about their exes and find new love.

For every song you delete (that reminds you of your ex), Hinge will give you 10 more likes you can use to find new love.

APP

On Spotify, we create a playlist of all the songs people got rid of.

PLAYLIST

We bring this to life with print and transit ads where a deleted song leads into a new one.

OOH

We take over the announcements inside the MTA to play the songs that people at that station deleted.

ACTIVATION

We will encourage people to send in their stories of finding true love on Hinge. We will compile the best ones into a coffee table book and also publish it on our social media.

BOOK