For El Ojo de Iberoamérica, LatinSpots, a publication known for sharing the best in marketing and advertising in Latin America, wanted to celebrate its 25 years of connecting and inspiring talent, while creating a more widespread, creative Latin identity.

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This was also an opportunity to address some of the continent's most pressing issues, inviting those creatives to tackle the matters with fresh ideas and new perspectives. Hence the LCL--the Latin Creative League--was created: a collective of the best in advertising, working together and continuing LatinSpots tradition of innovation through collaboration.