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Creative Team:​ Hanna Choi, Catarina BarcalaXavi Ocaña

For El Ojo de Iberoamérica, LatinSpots, a publication known for sharing the best in marketing and advertising in Latin America, wanted to celebrate its 25 years of connecting and inspiring talent, while creating a more widespread, creative Latin identity.

This was also an opportunity to address some of the continent's most pressing issues, inviting those creatives to tackle the matters with fresh ideas and new perspectives. Hence the LCL--the Latin Creative League--was created: a collective of the best in advertising, working together and continuing LatinSpots tradition of innovation through collaboration.


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