The pandemic ruined a lot of things - including back to school season.

That's why with a first-for-the-brand, multi-city, hybrid event, we brought three famous artists: Imagine Dragons, Chance the Rapper and Kane Brown, back to their hometown schools to perform and rally the nation to get back to school with a unified and energetic HERE WE GO. 

 

We created a national moment with a livestream hosted by Madison Bailey and Noah Schnapp, featuring these performances, the interviews and giveback moments. Creating an incredibly successful activation for Walmart and gave a lot of communities renewed excitement about the upcoming school year.

Reach: 33.5M total impressions, 4.6M views, 454K total engagements.

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CD: Sam Resta

AD: Hanna Choi

CW: Julius Im

Agency: Momentum Worldwide

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AWARDS

[2022] Clio Entertainment Bronze