63% of schoolgirls in the U.K. drop out of sports when their friend does because of lack of motivation, transportation, and/or support. Nike creates #GirlsDontDrop - a membership program that rewards girls when they help other girls to play sports by carpooling together, playing sports together, & more.

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AD: Hanna Choi

CW: Riya Dosani

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AWARDS

[2020] Clio Sports Bronze

[2020] D&AD Wood Pencil

[2021] ADC Young Ones Merit