THE WHITEST WHOPPER
EFFIES - Silver
Creative Team: Hanna Choi, Catarina Barcala, Xavi Ocaña, Gabriel Salazar
In Mexico, 2.3 million people work as housekeepers. Housekeepers, often derogatorily referred to as “chachas,” don’t have the same labor rights as the rest of Mexicans. Mexicans are grossly unaware of the poor treatment domestic workers receive, which is tantamount to stepping on their rights. We joined Conapred to present a luxury shoe brand that would make people conscientious of how the rights of the domestic workers are stepped on daily.